Breaking free of the Intro-Outro

As a real estate agent, it can be challenging to come up with creative and helpful content for your property videos. But fear not, there are simple ways to break free from the basic intro-outro format and make your videos stand out.

Focus on the property

One key strategy is to focus on the key highlights of the property and how the buyer would use it. For example, if the property has an amazing ensuite, you can highlight its features such as dual basins and waterfall style taps, and explain how it would be perfect for busy mornings with a partner. This type of content helps the viewer visualize themselves in the space and can be a powerful tool in making a sale.

Another way to make your videos more engaging is to focus on the outdoor areas of the property. If the property has a great outdoor space, you can highlight how it would be perfect for entertaining friends and family during the holidays. This can be achieved by showcasing the outdoor furniture and amenities such as a BBQ area, pool or hot tub. By highlighting how the space can be used, you can help the viewer imagine themselves enjoying the property and also increase the chances of them reaching out for a viewing.

Show off the neighborhood

In addition to highlighting the property’s key features, it’s also important to showcase the neighborhood and surrounding areas. This can be done by highlighting nearby amenities such as schools, parks, shopping centers and transportation. This can help the viewer understand the property’s location and how it can benefit them.

Add a personal touch

Finally, don’t be afraid to add a personal touch to your videos. Share your own experiences and thoughts about the property and why you think it would be a great fit for a particular type of buyer. This can help build trust and credibility with your audience.

Editable Real Estate Script Template

If you’re struggling with video ideas and scripts, we have a downloadable script template that follows this format. You can download it for free here

Whether you’re a real estate agent in Brisbane or anywhere else, these tips can help you create engaging and informative property videos that will attract potential buyers. So don’t be afraid to get creative and think outside the box!

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